Can a simple car tell the story of a country, its people, its economy? Well, if it is Maruti’s entry-level car, the answer is a resounding yes. The journey from Maruti 800 to the soon-to-be launched Alto 800 is a narrative about how India’s car market and how its economy and business have changed over 30 years. But even more important, this story is also a good marker of how India and Indians have evolved during this period.
Today, Maruti 800 is an old-fashioned car with dated technology, poor driving comfort and pathetic interiors. It has few takers in India.